The future of beauty is in beta. It's name is MODA, a make-up machine that uses 3D technologies to perfect your look in 30 seconds! Want to try the azure blue-rimmed cat-eye look of the season? How about the subtle glow a Jennifer Aniston always has? With MODA, already in beta tests, these looks will be customized for the unique geometry and tone of your face, made possible through a combination of existing technologies:Read More
The future of retail rests on one simple distinction: retail is no longer a destination, it is a feature.
Understood as a feature, retail becomes a social, layered, and just-in-time service that follows us wherever we go. Retail will be embedded in every environment, making highly-personalized options available as our activities, locations, roles, and moods change. In this world, retail is always contextual, and never obtrusive. In this world, conventional “path to purchase” and channel marketing strategies no longer fit. In this world, it is important to understand that customer and retailer are no longer connected through omnichannels, instead they are continuously connected through its new mode of omnipresence.Read More
Defined as “an excursion or journey made for some specific purpose,” an expedition is exactly what consumers are engaged in when looking for their next television, cocktail dress, vacation spot or purchase of any significance. They’re on the hunt, in search of “that’s me!” moments (a universal quest, as discussed in the last post, Transporting Experiences). These shopping expeditions can no longer be satisfied by simple stops at a store to choose between a few available items (is that even possible anymore?). No, retail has tumbled off its manicured merchant store shelves and into a weedy and overgrown jungle of products and vendors through which there is no clear path. Help!Read More