Sergey says "Moove over" with a $33,000 burger

Apparently, (co-founding) Geeks love meat. Sergey Brin gave a Dutch researcher $33,000 to fund his efforts to grow hamburger from stem cells. Yesterday, two food writers sunk their teeth into the modern meat. Apparently, it wasn't that bad, but that means it's not yet that good either (an account of their experience here).

Peter Thiel (cofounder of PayPal) is already invested in this kind of food science, pouring a good amount of funding into Modern Meadow (3D-printed meat and leather). I trust they'll work the texture and taste issues out by way of the incredible food science that's all around us (consider the wild popularity of molecular gastronomy. Personally, I'm a fan of chef Homaro Cantu who illustrates its principles beautifully). It's just a matter of time.

What's up with (wealthy) geeks and meat?  It's all about sustainability. Those with the cash, like Brin and Thiel, are supporting inventive ways to counter a significant contributor to climate change. If we can move our appetite for meat from the heavy-methane production and land-depleting practices associated with raising cattle. This is especially important as world population increases, and consumes more and more meat. 

So, while today's chatter is about disruption in publishing--Bezos and Washington Post, another geek who is inventing new models--the real disruption on the horizon is the effect lab-grown and printed meat will have on agriculture.  

 The beginnings of lab burgers: Are there fries with that in-vitro meat?