Barnes & Noble Amazon Books a Million Indie Bound 800CeoRead

POWER TOOLS / Cultural Narratives and Media Mixes

PUSH 2007: SuperPower, Session 4

Power Tools.jpg

While human nature may remain relatively constant over time, the tools and capacities that express who we are are undergoing continual and rapid change. Our newly wired, webbed, and wikied world has created an unprecedented ability to share resources, content, and thinking, placing it on a worldwide stage for all to see. More importantly, the capacity for any individual to create and disseminate content/product/service to a global market is a subversive force against standard business models and practices. What are the trends in media, cultural narratives and values that are shifting industries and society as a whole?


Amy S. Mitchell is Deputy Director for the Project for Excellence in Journalism, the goal of which is to help both the journalists who produce the news and the citizens who consume it develop a better understanding of what the press is delivering.The Project has put special emphasis on content analysis in the belief that quantifying what is occurring in the press, rather than merely offering criticism and analysis, is a better approach to understanding.

At PEJ, Amy oversees its Annual Report on the State of the News Media as well as other more specific studies of the news media. She also works on the Project’s teaching instruments including editing a case study curriculum for journalism teaching, titled Thinking Clearly: Case Studies in Journalistic Decision Making

Prior to this occupation, Ms. Mitchell was a congressional research associate at the American Enterprise Institute where she researched public policy and its relationship with the press, the public and government.


Scott Rafer has been helping Internet publishers and users jump on What’s Right Now! since 1995. Today, that means delivering services for ubiquitous media publishing and discovery, which he did as CEO of MyBlogLog until Yahoo! acquired the company in January 2007. He is also co-founder of Mashery, chairman of Winksite, and actively advising Dogster, Involver, Jambaz, LendingClub, and Polar Rose. Mashery manages API and developer programs on behalf of web services providers. Winksite helps publishers large and small assemble active mobile communities around their brands and content. From 2001 to 2003, Scott was CEO of Feedster, the blog search engine and advertising network. Before Feedster, Scott co-founded WiFinder, the Wi-Fi hotspot directory; Fresher Information, a real-time search engine which was using RSS way back in 1999; and FotoNation, a creator of connected photography solutions. Before the dotcom boom, Rafer led the Internet products group at Kodak Hollywood, worked in investment banking at Needham & Company, and graduated from the Management of Technology program at UPenn. 


Anne Elizabeth Moore is an author and coeditor of Punk Planet, series editor (with Harvey Pekar) of The Best American Comics, and the author of Hey Kidz! Buy This Book: A Radical Primer on Corporate and Governmental Propaganda and Artistic Activism for Short People.  She is currently working on Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity (New Press, November 1, 2007), in which she investigates corporate America's inroads into—and alliances with—the cultural underground.  Covering everything from "Adbusters" to Tylenol's indie-star-studded Ouch! campaign, "Unmarketable" examines what's happening to the underground and what it means for activism, commerce, and integrity in a world dominated by corporations.

Ms. Moore has earned Harvey and Eisner Award nominations for her work on the Comics Journal and the first two Comics Journal Special Editions. She’s written for The Onion, the Journal of Popular Culture, and Bitch, and provided commentary on CNN and NPR. Moore has an M.A. from the School of the Art Institute of Chicago.