The futurist’s way.
Strategy isn’t just a plan, it’s a bet on the future. To help inform that bet, we bring strategic foresight into the process. It’s an important way to get perspective, take stock in reality as it is, and as it has the potential to be, then think through how we’re—really and truly—going to realize our goals.
But more than a plan and a bet, strategy is also a skillful way of thinking, seeing, and leading. A way of dancing with change as it emerges, responding and adapting and learning in ways that reflects the mandate of evolution itself. This is the most important capability of leadership today.
How do we understand and design a relevant future? We try to think, see, and lead like futurists.
how to think like a futurist
Solving for X
There are as many paths to move from now to what’s next as are imaginable, but that doesn’t make any of them right for you. The task is to find the path that simultaneously solves for future conditions, customer needs, and organizational purpose—and delivers the highest value for all. Solving for X gets you there.
HOw to See like a futurist
The Forces of change
The basic question of strategy is “Which future should we choose and how do we get there?” Looking at the Four Forces will help you answer that by revealing the foundations of change. Once you understand the foundation, you can build a future that is all yours.
how to lead like a futurist
The habits of mind
You can arrive at brilliant ideas and smart strategies for your future, yet the limiting factor is often the human one. There are habits we can build and strengthen that allow us to lead in an always-changing world.